There are voices in our game that instantly transport you to a moment.
A Saturday night. A top-ten clash. A National Championship. The chaos of a rivalry. The afterglow of a season.
For so many of us—that voice is Chris Fowler.
While broadcasting some of the most iconic moments in sports may not seem relatable to many of us, the process that Chris utilizes as a professional, husband, mentor and friend is extremely relatable. Most importantly, it’s one we can all learn from.
In the latest episode of THE PROCESS, presented by our founding sponsor 76, keeping you on the GO GO GO so you never miss a beat, Rhett Lewis and I sat down with Chris Fowler not just to talk about games, but about how he prepares, how he sustains, and how he’s evolved into one of the most trusted voices in our sport.
We explored many facets in his life and among the many principles he shared, 10 stood out around The Process of Chris Fowler:
Balance Ego & Humility: Confidence fuels you, humility keeps you learning.
“I believe in directions more than destinations.” Focus on daily improvement, not long term trophy’s.
Set Your Own Standard: Hold yourself accountable; avoid perfectionism but never throttle back. The best broadcasts are lived, not recited.
Relaxed Intensity: Do the work with relentless discipline, but don’t over-cram at the finish line as confidence comes from preparation, not from last-minute panic.
“You can’t be overprepared, but you can overuse your preparation.” The act of making charts and notes is what embeds the knowledge in your mind. Once the game begins, you rarely look at the page as you’ve already internalized it.
Trust Is a Performance Edge with Kirk Herbstreit: Fowler and Herbstreit succeed because they trust each other completely. A reminder that true trust in a booth (or any team) allows you to fall back and know someone will catch you.
Cadence Matters: A season is long so find the rhythm of preparation and rest as over-prepping can be as damaging as under-prepping.
Identity Beyond Work: Don’t let your job define you; find fulfillment in health, nature, and life outside the booth or your craft.
Joy Fuels Longevity: Fowler leans on reminders that this is his dream job. Thus, he brings fun, humor, and perspective daily to his craft so his work will be sustainable year after year.
Lessons from Lee Corso: “It’s entertainment baby!”
Yes, we were sure to celebrate Coach Lee Corso! After all, this is HIS weekend in college football.
Chris Fowler’s reverence for him is beautiful and his message of “it’s entertainment, baby” still echoes every Saturday in the booth for him. It’s a reminder to laugh, to play, to not take ourselves too seriously even in the most serious of settings.
With that, let’s all enjoy week 1 and channel the lessons from Chris and the spirit of Coach Corso.
As always–much love and stay steady,
Yogi and Rhett
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