The People Who Stay With You

Bill Stevens is retiring. This one's for him — and everyone who's made you feel seen along the way.

Certain people in your life truly impact you.

Bill Stevens is one of those for me.

In broadcasting, there’s a term and a title — Sports Information Director. By definition, the job is a liaison between the broadcaster and the coach. But by application, it’s much more than that.

For those of us who’ve been in the business longer than five, ten, fifteen years — and now entering year twenty, at least for me — SIDs, as they’re commonly referred to, are friends. Dependable teammates. People you can share life lessons with, learn stories from, break bread with, and become trusted confidants.

That was Bill Stevens. The recently retired Senior Associate Director of Athletics, Strategic Communications at Washington State.

Washington State Cougars@WSUCougars

Thank you Bill Stevens for 21 years of dedication to Washington State Athletics and the Cougar family. The impact you’ve made will always be part of Cougar Athletics. Wishing you and your family all the best in retirement and we’ll see you around cheering on the Cougs! Link to

10:37 PM · Jun 5, 2026 · 116K Views

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In 2009, I met Bill Stevens for the very first time. I was a young broadcaster calling UCLA against Washington State on Fox College Sports and as a broadcaster, it was my first time in Pullman, WA.

Thankfully, my partner Steve Physioc began teaching me how to actually broadcast — the craft of it — that season. Step one was getting to know the SIDs, and that weekend, it was Bill. He was kind, insightful, and made me feel at home from our very first phone call.

I’m writing this while flying home from an early June trip to Pullman, where I spent the day with the team and the evening with the staff, learning about this year’s Cougs.

There were many memorable moments, but the best part of the day was having dinner with Bill.